As featured in “Bisnow”
Billy Wadsack and Ryan Wangman, Bisnow, 15 April, 2026
RREAF Holdings is featured in Bisnow for its pragmatic approach to forecasting demand surrounding the 2026 FIFA World Cup. While the event has generated significant anticipation across the hospitality sector, the article highlights a more measured outlook as market conditions evolve. RREAF’s perspective underscores the importance of disciplined revenue strategy and realistic demand projections in a shifting environment.
Read more below or visit Bisnow for the full article and additional industry insights.
As the hospitality industry prepared for a surge in travel tied to the World Cup, expectations across many markets reached elevated levels. However, a range of external factors, including rising travel costs and softer than anticipated international demand, has tempered those projections in the weeks leading up to the tournament.
Within this broader context, RREAF Holdings has maintained a steady and data driven approach. Rather than anticipating outsized gains, the firm aligned its strategy with historical demand patterns and existing business segments.
Brad Busby, Executive Vice President of Hospitality at RREAF Holdings, noted that the company implemented moderate rate increases depending on match timing, generally ranging between 5% and 20%. Weekday demand was not expected to shift significantly given the strength of the company’s core business traveler base, while weekends were projected to see incremental gains.
“They projected a modest increase on weekends akin to NFL games, and thus far, their projections are pacing almost exactly as expected,” Busby said.
Reflecting on the Dallas market specifically, Busby emphasized a grounded view of the opportunity.
“In Dallas, we never saw it as nine Super Bowls,” he said. “We saw it as nine high profile Dallas Cowboys games.”
We appreciate and thank Bisnow for highlighting RREAF Holdings and sharing perspective on the evolving hospitality landscape. For the full article, please visit Bisnow.
