We deliver well-located, high-quality, highly amenitized housing and vacation properties to the largest segment of the U.S. population. Our five primary verticals all cater to this theme. RREAF Holdings’ tremendous growth can be attributable to our disciplined focus on our five main platforms/verticals. Our focus on growth markets in the South and Southeast regions of the United States has allowed us to scale rapidly. As a result, has allowed us to outperform our competition and create growth opportunities.
The RREAF Multifamily Acquisition Platform was established in early 2014 to acquire and operate multifamily assets in secondary and tertiary markets in the South, Southeast, and Southern Atlantic coastal regions of the United States. RREAF’s platform involves identifying markets where an imbalance between supply and demand exists. We focus on areas that have seen little-to-no new development to keep pace with population and economic growth. Over the last several years, targeted markets have consistently demonstrated strong multifamily performance with steady population growth and stable or growing employment in sectors such as government, healthcare, education, military and industry/manufacturing. RREAF’s platform focuses on properties that serve primarily a workforce demographic including teachers, government employees, factory workers, nurses, and medical students. At present, RREAF has acquired over 56 multifamily properties totaling more than 11,700 units throughout the South and the Southeastern United States. With a robust pipeline, the overall target for the multifamily platform is to strategically scale up to approximately 15,000-18,000 units with a market value of greater than $1.5 billion.
and Resort Properties
RREAF established its Beachfront Hospitality Platform in 2012 with a focus on acquiring and operating assets located in strong beachfront markets in the Southern Gulf Coast regions of Florida and along the Southern Atlantic Coast. The platform is best described as opportunistic in that several favorable criteria must be present for RREAF to be interested in the property. RREAF’s model is designed to take advantage of markets where demand is outpacing supply and conditions present significantly high barriers to entry due to a lack of developable beachfront land and ever-increasing costs associated with new development. RREAF has created its own “flagged brand” by forming Beachside Resorts, which carries the mission to provide a best-in-class product solely along beaches in the southern regions of the United States. To date, Beachside Resorts has strategically expanded its reach to locations in Panama City Beach, Pensacola Beach, and Cocoa Beach markets of Florida. Our properties are the result of careful location selection along popular beaches coupled with a heavy renovation component that results in a superior product that families can afford and will want to return to year after year.
Ground Up Development
RREAF, by practice, does not seek ground-up development. We will only consider a ground-up development project if several critical metrics are achieved and will not seek to raise outside equity on a ground-up project until the project is 100% shovel-ready. RREAF’s current hospitality development projects include a $26-million, 126-room Cambria Hotel in Charleston, South Carolina and a $60 million, 240-room Delta by Marriott Hotel in Southlake, Texas. Both markets present enormously high barriers to entry that were only viable due to the unique competitive advantages afforded to RREAF. At present, RREAF is also actively developing two multifamily projects. One is in Kerrville, Texas and the other is in Gallatin, Tennessee. Both projects are upscale garden-style apartment developments that will be completed in 2021.
RREAF Communities was established in 2020 to focus on acquiring, developing and delivering highly-amenitized, large-scale master planned communities, located in the path of growth within rapidly expanding markets. We seek projects that offer substantial opportunity to deliver a variety of uses including residential, commercial, retail and mixed-use. RREAF Communities is currently developing projects in the Texas Triangle, which includes Dallas-Fort Worth, Austin, Houston and San Antonio. RREAF Communities assembled a veteran team of real estate professionals to deliver proven expertise, expanded economies of scale and continual superior results on future RREAF master planned developments. The Communities team is responsible for all aspects of project development from initial acquisitions to project divestiture. The addition of RREAF Communities to the portfolio provides an integrated platform for RREAF’s various development entities to be envisioned and executed adding tremendous value to their master planned developments.
The RREAF Extended Stay platform was established in 2019 to build and operate Extended Stay Hotel assets throughout the Mountain Regions and other markets in the United States that are experiencing high growth rates and high barriers to entry. We use a systematic approach by utilizing prototype plans for a fast and cost-effective build that can be replicated repeatedly, thus saving time and money on construction. The idea is to create a place designed for guests who want to stay for more than a night, a long weekend, or even a week. A place that felt less like a stopover and more like an invitation to stay a little longer. These assets are purpose-built and have an apartment-like feel with fully equipped kitchens, work and living spaces and must-have amenities such as laundry and storage. For the guest, the asset is a cost-effective and convenient alternative to renting a traditional apartment. For owners/investors, the asset provides a proven recession & pandemic resistant, high cash flowing property that benefits from a simple and efficient operating model designed to maximize property performance
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